Anonymised extract of delivered work.

A clinic without a digital calendar or a stable acquisition channel. Operations lived on paper: reminders by phone, medical history in folders, and decisions made by intuition.

We built a complete booking system, medical history and automatic WhatsApp reminders. We hooked up Meta Ads with targeting by condition and set up a clinical KPI panel for leadership.

The team went from remembering visits by phone to a flow that works on its own. Measurable acquisition, calendar with reminders, and leadership with metrics whenever they ask.

Three sites closing accounts separately. Three tools that did not talk to each other and a person manually reconciling sign-ups, payments and refunds every month.

We built an intermediate flow that consumes all three sources, reconciles payments with sign-ups and publishes the report on a panel that leadership can consult whenever they want. Alerts when something doesn't add up.

The financial close stopped being a full day of work. You see it already done when you open the panel, and discrepancies pop up before anyone looks for them.

A professional with a reputation built by word of mouth, no own website. Potential patients found them on generic directories or by referral, and incoming contacts left no traceable trail.

We designed a restrained site focused on the professional's judgment, not on a catalogue of services. Direct form to calendar, analytics integration and a landing per specialty linked from Meta campaigns.

Leads all go through the same traceable funnel and arrive qualified. Leadership decides with data which channel to invest in and which to cut.

An operation with thousands of active members and a churn rate that was only known at month-end. By the time the leak was detected, the member was already gone and the reason was lost along the way.

We cross-referenced sign-ups, payments and real activity to detect patterns that precede a cancellation. When they trigger, leadership has the list and the on-site team has the contact script before the member is lost.

Churn stopped being an autopsy metric. You see it coming weeks in advance and there is time to intervene.